Envisioning Your Department in 2025

ICA Blue Sky Workshop:  Using Scenario Planning

This scenario planning workshop invites participants to consider the future of communication programs in a globalizing world by envisioning their program, department, or school in the year 2025. Based in narrative sensemaking, scenarios are a key component of an organization’s ability to develop foresight. Scenarios are not always linear nor are they necessarily predictive, but they are compelling and plausible. Scenario planning is an important skill set for academics as well as commercial organizations, nonprofits and government agencies to develop in order to build the capacity for organizational foresight. This workshop is facilitated by the University of Southern California’s Annenberg Scenario Lab, which has conducted scenario planning workshops for institutions and organizations around the world.